Hi there! I'm a designer helping to shape and define brands in tech. I am an explorer of mediums, always looking to create meaningful and memorable brand expressions. I spent five years designing for Dropbox's brand team, and I'm currently designing at Zapier. If you are more curious about my work, don't hesitate to contact kellygaleano@gmail.com.

ZapConnect 2024

Visual identity for Zapier's annual event with a theme of unbreakable workflows

Lead design / Art direction
Zapier, 2024

Each year, Zapier hosts an event to empower users through inspiring talks, product updates, and networking. I developed the concept and art directed the execution of the event's visual identity, working with a theme that emphasizes both unbreakable workflows and customized automation for everyone. The identity needed to differentiate the event from other SaaS conferences while aligning closely with Zapier's core brand values: ingenuity, approachability, reliability, and humanity. We crafted the visual system using abstract shapes and patterns inspired by the product's visual language and the popular apps frequently used within the platform, an approach that highlights compatibility and flexibility and reinforces Zapier's ability to adapt to diverse user needs.
Contributors: Joe Montefusco, Julia Jaskólska, Mouthwash Studio.

Zapier Wizards Guild

Sub-branding for a community program exploring the potential of AI and automation

Lead design / Art direction
Zapier, 2023

Zapier launched Wizards Guild, an online community program helping users explore the potential of AI. As part of this effort, I developed the concept and art directed an identity system consisting of a logo, illustrations, and social media templates. We partnered with illustrator Aaron Fernández to create the illustration system under the theme of magic, with a subtle connection to the Zapier brand. Inspired by the idea of "Alchemy," turning the ordinary into extraordinary, we contrasted structured binary elements with fluid, unexpected forms that symbolize AI's ability to unlock new possibilities, reflecting the discovery and surprise of AI-powered automation.
Contributors: Joe Montefusco. Illustration work by Aaron Fernández

Dropbox Digital Campaign

Campaign that highlights the ease of mind that comes with using Dropbox

Lead design / Art direction
Dropbox, 2022

Our team launched a campaign for Dropbox in 2022 that emphasized the platform's advanced security features. As part of this effort, I contributed to the development of the campaign concept and provided art direction. We also partnered with motion artist Irene Suosalo to help execute our vision. Our campaign focused on the idea of 'Always on Security,' aiming to convey a sense of uninterrupted creativity and focus for Dropbox users.
Contributors: Otis Rubottom, Judy Abel, Ryan Wilson, Brenna Potter, Gabie Matte. Artwork and animations by Irene Suosalo.
Watch the 15s spot

Voice and Tone Handbook

Print artifact expressing the fundamentals of the Dropbox brand voice

Lead design / Art direction
Dropbox, 2021

The challenge for this project was to create something special for the launch of Dropbox's new brand voice and tone guidelines. What that something was, was also to be defined.

When we kicked off this project, we were well into year one of the pandemic. For an entire year, we had missed the physical company of each other at the office. We had been part of a few too many Zoom calls and stared at too many Paper docs and Slack messages. So with this fatigue of the new virtual world in mind, I proposed that we create a physical artifact and make this a beautiful handbook that dropboxers could keep on their desks to use as a part guidebook part notebook.

This handbook had a print run of 100 units, and digitally printed using only black color on 120gsm G.F. Smith Colorplan Mist, Citrine, Mandarine, and Rust, in an ensemble of Dropbox's warm color palette.
Contributors: Ryan Wilson, LaDonna Witmer Willems, Jessica Svendsen.

Permission to Speak

Identity design for Permission to Speak, a talk and workshop from writer LaDonna Witmer

Design / Art direction
Dropbox, 2020

One of the biggest challenges was to give this program an identity of its own and still feel familial to the Dropbox brand. My role was both to design and set the art direction. Working with my fellow designer on the project, we landed on the concept of introspection, inspired by the inwards journey that you embark on by doing LaDonna's workshop.

We explored spiraling and looping shapes that would convey this idea. Additionally, we had a set of existing metaphorical images that LaDonna loved and wanted to keep as part of the visuals of her program. We paired them with the organic shapes of the typographic compositions that we created, and it all came together very naturally as a whole.
Contributors: LaDonna Witmer Willems, Anya Widyawati, Erica López. Photographs: Lexi Visco, Calvin Rocchio, Gabrielle Matte.

Still Life Imagery

Sets of images created to represent different concepts for Dropbox.Design articles

Concept / Photography
Dropbox, 2020

Team Values Toolkit

Layout, collage illustrations, and design for team-building tool

Design
Dropbox, 2019

For this multi-activity kit, the challenge was to make it an organized kit of parts that would be easy to use. This toolkit had a 3,000 unit print run and was distributed at design community events organized by Dropbox Design.
Contributors: Olivia Luo, Gabrielle Matte, Beauty Nazzaro.

Tools and Kits

Template design for downloadable kits that explore and build creative culture

Design
Dropbox, 2019

The goal of this project was to create a beautiful set of kits that felt related to each other and aligned with the Dropbox brand. Our approach was to create a template that works as a foundation for these three kits, as well as any future kits to come.
Contributors: Olivia Luo, Gabrielle Matte, Beauty Nazzaro. Illustration: Fanny Luor, Justin Tran.

New York Times Ad

Full-page newspaper ad design for "New Work Summit"

Design
Dropbox / 2019

Full-page print ad within a special section themed ‘Future of Work’ on the New York Times, reaching nearly 1M subscribers. The goal for this project was to generate brand awareness with a ‘humanity within technology’ point of view. Printed on the back cover of The New York Times on March 4, 2019.
Contributors: LaDonna Willems, Etienne Ma, Pedro del Corro, Ryan Wilson.

Sundance Film Festival

Full page sponsorship ad design for Sundance Film Festival 2019 catalog.

Dropbox / 2019

The goal for this sponsorship ad was to identify Dropbox as a proud Leadership Sponsor and to extend the 'Give Credits to the Credits' activation messaging for Sundance Film Festival 2019. This catalog was distributed to more than 10,000 participants.
Contributors: Michael Jeter, Tiffani Brown, Gabrielle Matte, Connie Ahn.

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